By Carl McRoy – Columbia, Maryland … As we all know, every area of society and the Church have been impacted by the COVID-19 pandemic. The question is, “How are we responding to it?” One way that the Rocky Mountain Conference (RMC) is adapting their summer outreach is to refocus their student canvassers on fundraising to sponsor literature mail-outs to small towns in their territory. The initiative is called #TinyTowns4Jesus.
The mission was conceived by the RMC literature ministries director, Matt Hasty, in collaboration with the conference administrative team. The goal is to raise enough funds to send packs of GLOW tracts and copies of The Great Controversy to people living in small towns in Colorado. Why small towns? As Matt Hasty explains, “It’s easy to stay stuck in the city, but I like to try to squeeze in the small towns. When we get there, people probably have never had their doors knocked on. There’s probably no solicitation from any other groups. So when somebody opens up their door, they usually give you more time to talk. The people are really receptive and the kids love it!”
It’s easy for canvassing teams to “stay stuck” in larger cities for a couple of reasons. The first is housing. Student canvassing campaigns rely on churches to sponsor a place for them to stay—often at a church or church school. It’s usually the large churches in mid- to large-sized cities that are able to provide these accommodations. The second reason is that a campaign of 14 or more students needs a sizable field to work, or they will rapidly run out of people to meet. One time they finished canvassing a whole town in 30 minutes. Although, before the pandemic, Matt Hasty’s team had planned to canvass three small towns in one day, reaching these sparsely populated areas typically would have required more drive time and yielded less canvassing time.
Out of an abundance of caution for the safety of the students as well as the public, RMC literature ministries isn’t running a traditional canvassing campaign this summer. That’s the lemon. However, they’re making lemonade by focusing on using their phones and social media to raise funds to send the gospel to thousands of people they wouldn’t normally meet. Instead of their ministry staying stuck in the city, they’re staying safe while reaching homes in towns with populations of 1,000 or less.
To be specific, Matt Hasty’s team has identified 163 small towns in Colorado with a combined population of about 84,000 people. Many of these towns don’t have Adventist churches or members living in them, but should we overlook them because of this? No. A lack of Adventist presence in these towns makes our mission even more important. Jesus himself was from a small town, so let’s not be like a certain disciple who initially wrote off the significance of Nazareth.
These young people can’t do outreach by themselves, though. They need our help. Check out their website and prayerfully consider how you can participate.
–Carl McRoy is NAD director of Literature Ministries; photo supplied
This article was originally published on the NAD website