Enrollment Offensive for Campion Academy »
Barely two months into her new job, Jessica Rios, Campion Academy’s enrollment officer is on the road. Formally referred to as a recruiter, Jessica is a new employee and key to the school’s success in attracting new students.
She lists names of places where she already travelled, homes she visited and she’s making a list of more places to share Campion’s attractive features and program. “I call her an evangelist for Campion Academy,” comments Donavan [Don] Reeder, the school’s new principal who has still to assume his official position in July.
Jessica, who joined the academy staff in May, has her family roots in California, but the last several years she spent in ministry in Michigan. When meeting with prospective candidates and families, she focuses on highlighting the spiritual focus at CA.
This echoes Don’s words, that at Campion “students are going to meet Jesus, and tell others about Jesus.” She is quick to explain the vision of presenting Campion as a “life-changing place for our students. I want parents and students to know that there is more to Campion than academics. We are a spiritual place.” The staff, and adjoining congregation, would like to make the academy attractive to the community and its program available to all who value Christian education.
Established in the early 1900s, Campion Adventist Academy, located in Loveland, Colorado, is operated under the auspicies of the Rocky Mountain Conference. Visiting the RMC offices on June 16, Don and Jessica introduced themselves and got acquainted with their colleagues, sharing their plans for increasing Campion’s enrollment for the upcoming academic year. Last year’s enrollment was at 128 and the school’s plans are to increase that number. At registration on August 16, “we are looking for the enrollment to be at 180. That’s our goal. We are thinking big, and that’s what God expects from us,” Don stated.
Speaking to NewsNuggets, Don emphasized that “the school’s academics are solid. Our students score above the national average on ACT tests and 91 percent of graduates continue on to college. But at Campion you will have also a spiritual value added to the learning program.”
Jessica acknowledged that for many parents who are interested in sending their children to a private, Adventist school, “money is the biggest objection.”
“So, I tell them that ‘we will work with you, and you need to work with the Lord.’” Campion will make an effort, she adds, to get a financial package that would be acceptable to parents.
It is a stated goal of Campion Academy to keep the cost of Christian education as low as possible and make an education at CA available for all young people who wish to attend. As explained on the school’s website, “while the cost may seem overwhelming at first, there are a number of scholarships and other programs that are available to many students that may dramatically decrease the overall out-of-pocket cost to the parent, guardian, and student.”
Several employment options are available on the school’s Loveland campus, and students are able to earn a portion of their fees on campus under a work-study program.
After reviewing the current marketing of the school, Jessica sees a need to develop new marketing products for the academy. As for making Campion Academy attractive, “we will give it a marketing facelift,” she comments. It will include social media, creating promotion online and producing a media presentation in cooperation with Voice of Prophecy ministry located in Loveland. After all, H.M.S. Richards, the VOP founder, is Campion Academy’s most notable graduate.
Meeting the people one-on-one offers the preferred and effective marketing approach for the new enrollment specialist at Campion. Referring to her busy traveling schedule, Jessica lists recent visits to Nebraska and its camp meeting, and Kansas. A Wyoming camp meeting is on her schedule in the latter part of July.
The school will also have an exhibit at the upcoming General Conference Session in San Antonio, Texas, July 2-11. The exhibit space was made available to Campion Academy at the last minute, Don and Jessica explained, and after all spaces were allocated. “I called them and they worked it all out. It was a miraculous development, Jessica explains. “Come and see us there."
More on Campion Academy, including information about registration is on www.campion.net. [Rajmund Dabrowski; Photo by Rajmund Dabrowski]